'That way you are always refining the experiences.'Ĭreating Kyla La Grange's Hummingbird video as a 360 stereoscopic experience for the newly launched Inception VR platform was a collaborative process that required a tech-minded approach and the right tools to help bring the artist's vision to life. 'You have to be quite honest with yourselves as a team-be able to look critically at your own work and say when things work and when they don’t,' Henry says. Of course, alongside this vast potential also comes new challenges to overcome, particularly when it comes to adapting more traditional content to work within a VR-ready format. It opens the doors to an entirely unique realm of production, full of fresh experiences that push the boundaries of what we've seen before. It goes beyond simply showing video in a new way, says Henry. The rapid pace of VR's evolution in recent years brings exciting possibilities to the visual content creation world. 'Nearly every brief we have had has been completely different, the techniques and processes we have gone through to create each of them has also evolved so much that each one is totally unique-a one-of-a-kind experience.' This is what really hooks us, the idea that we’re always breaking new ground,' says Henry Stuart, CEO and Co-Founder of Visualise. 'VR is a totally new medium, that means it’s a chance to discover new techniques, technologies and ways of telling stories.

In just five years, the studio has amassed diverse clients across a broad range of industries-from music and entertainment to automotive and travel-delivering first-rate VR content for brands including Ford, The Economist, Doctors Without Borders, Warner Music UK and more. Building a production studio around VR may seem a bold move, but it's one that's paid off for Visualise.

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